I’m a product designer who solves real problems with empathy, curiosity, and a human touch that AI can’t match.

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Years of design and tech education, and still taking classes to keep learning.

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Years of hands-on experience in design, tech, and research.

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Projects and collaborations across teams, industries, and time zones.

P A U L I N A
S Ä W S T R Ö M

I design experiences that make people smile.

I got into design to make things work better, and feel more fun, inclusive, and human. I blend creative problem solving, systems thinking, and new tech to design unique, user-centered experiences. I work efficiently, and always aim to create experiences that are accessible, joyful, and full of personality.

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Years of design and tech education,
and still taking classes to keep learning.

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Years of hands-on experience in design, tech, and research.

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+

Projects and collaborations across teams, industries, and time zones.

Three selected projects
that I loved working on.
EVENT brand& web
Web Design / Branding / Queer
Branding project with inclusive design
elements and a modern, expressive website.
Client: nostring
 
AI-tech website

UI/UX Design/ Webflow development / Tech Startup
UI/UX design and webflow development
for an AI tech start-up company.
Client: Felux
( Full case study coming soon)  

View Live Site
Artist website
Web Design / Branding / Music Artist
Funky artist website with retro branding,
and a custom-coded Webflow build.
Client: Dani Massaad

View Full Project

Why work with me?

There are 100 billion reasons why, but here are some.

View Selected Work

01

aI, high-tech and fun

First of all, it will be so much fun. But also, the industry is changing fast, and I’m here for it. I stay ahead of new tools, especially in AI and emerging tech, to help you work smarter, move faster, and create what actually matters.

02

I'm an expert

I’ve built websites, apps, and products for all kinds of clients, from fast-paced agency work to custom one-on-ones. I have the skills and experience to move quickly, but I still obsess over the details to make sure everything works and feels just right, and it always does.

03

Inclusive by default

I design websites that are clear, user-friendly, and accessible to as many people as possible. When we work together, you’re not just getting a great site, you’re helping make the internet a more inclusive place.

04

It's my passion not a job

I’m naturally curious, and I find myself wanting to design all the time. That passion drives me to keep learning, keep improving, and put real thought into every project. I believe that loving the work can make a real difference, and I love it so much I'm gonna explode! 

Wanna work with a creative and passionate designer?

Let’s save the world, or at least create some super cool projects together.
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